There are many people that would like to have you believe the new way of communicating with friends and customers will soon be strictly social and skip the e-mail marketing process altogether.
While I will not deny that social marketing sites such as Twitter, Facebook, and LinkedIn are a great way to stay in contact with your crowd we still need to heavily focus on quality e-mail marketing.
Admittedly social media outlets are a great way to get subscribers on to your e-mail list with freebies and premium bribes offered through the social media outlets such as Twitter and Facebook, following up with those customers is best done through direct response e-mail.
While there is very little doubt that social media is here to stay, I predict that we will start seeing e-mail begin to develop its own social medium interaction in ways we have never seen before..
Rapportive is a Gmail plug-in released for Firefox and Chrome which replaces the Gmail advertisements with information about the person you are corresponding with. It also shows what social media platforms people are in so you can easily grow your Twitter, Facebook, and LinkedIn networks.
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Is Rapportive trustworthy?
Rapportive doesn’t require your Gmail credentials, it uses a secure Google Federated Login or Open ID. It doesn’t have access to your password, but it does have access to your emails in order to gather information. Rightfully, this may turn some people off, but remember that any extension that you add to your browser also has access to anything you do on the Internet.
Targeting Your Email Marketing
One of the most important new aspects of e-mail marketing is making sure your content is highly targeted to your customer base.
One of the ways of being sure you are targeting your customer base correctly is Mr. heavy experimentation and split testing of your content.
Think about every e-mail that you send to your customer list as if you were sending it to your mother or best friend. When you write like you're talking to a single person or a small audience of good friends you're going to connect with your customer list on a much more personal level.
Now that e-mail marketing is been so popular for so many years many people that haven't gotten a new e-mail address in over five years are subscribed to so many darn e-mail lists that is incredibly easy for your e-mail to get lost in the crowd.
Because of this, we need to make sure that your e-mail stands out, and that you also build a relationship with your customer base.
Some of the ways that you can target your e-mail are by paying careful attention to things such as:
1. Subject lines
2. E-mail date and times
3. Amount of free content vs. amount of pitching.
The overall tone of deciding if you want to talk to your customer in a professional or personal tone depends on the type of product and the type of niche you are marketing.
Segmentation Through Analytics
Most e-mail marketing responders nowadays come with highly targeted segmentation and analytical tools to help you do multiple different types of testing with your e-mail list on every single e-mail that you send.
In 2018 it's incredibly easy to find autoresponders that will allow you to send an email on any given subject today, and then in a few hours or even tomorrow pull a report that tells you exactly which subscribers on your e-mail list
1. opened your e-mail
2. click the date link in your e-mail
3. forward your e-mail to a friend
Can you imagine how powerful it is if you send an e-mail to 2000 people and tomorrow you figure out that only 500 of those people clicked through to your products page?
With this information, there are multiple different things that we can do.
We can send another e-mail to only the 500 people who clicked asked what they thought about the information presented on your website and ask them to buy.
Even for a small venture such as a niche profit site, an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list. An opt-in list allows for a company to market its wares and site via e-mail. With an opt-in list, a site, and a subscriber consent to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available on your site as well as whatever is coming out.
Thank you.
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